Brand Management

1.     Customer's Interest: Always focus on the interest of customer in order to promote and spread brand awareness.
2.     Extreme Emotions: Always the advertisement should be focused on the emotional feelings, so that the they can connect with the brand.  
3.     Free Bees: It should be offered in form of coupons, some kind of gift hamper. 
4.     Surprises: Every product should bring a surprise feature for the customers, to delight them. 
5.     Jingles: Rhythm connects a product to a customer, hence it should be used for branding.
6.     Create urgency: Creating hype of a product or a service, this leads a sense of urgency amongst the customers.

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