Entrepreneurship Lesson 2

How to prepare a Business Plan


1. Write an Executive Summary

It is vital part of a business plan.This is an overview of the business and its plans. It should be of maximum two pages.

2. The Company Overview

The company overview provides a quick review of the company’s structure and its location. It also provides some background of the company.

3. Description of Products and Services

The emphasis should be on the products and services offered and how it will fulfill the customer needs.

4. Target Market

The targeted customers should be focused as per marketing segmentation.

5. Marketing Plan

The exact plan to reach the target market. Details related to marketing tactics.

6. Management Team

The investors are always in search of a great team in addition to innovative ideas. Describe your current team, by focusing on their expertise.

7. Financial Plan

Business plan will be complete with a financial planning. Financial data is the back bone of the business plan.