Entrepreneur Ketan Patil

                         

The KETAN CHATPATA POTATO CHIPS. In a very short span of time, his company will capture high market share as due to Patanjali, Indian consumers believe on the quality of domestic brands. Secondly, his company will follow the penetration strategy through collaborating with local shopkeepers and distributors across Maharashtra. The pricing will be below the competitor’s price as the profit margin, he is keeping at break even point.